Recently I passed by The Body Shop whilst attending to some errands in a neighbourhood mall. I don’t usually pay attention to TBS since by experience, most of its items are laced with Sodium Laureth Sulphates (SLS) and a plethora of its other sulphates cousins, parabens and other things which I’m not quite sure how to pronounce, let alone spell it correctly.
True, Anita Roddick, the founder of TBS did have great, well meaning intentions for the brand. And her hard work to bring fair trade into the beauty economics truly has to be acknolwedged as well as her direct and indirect work to empower women in developing countries. But my experience with TBS has always been a hit and miss and when other organic products started to make its way to the Malaysian shores, the latter became an afterthought when it comes to beauty and cosmetics.
But on this particular day, there was a big sign outside of TBS announcing there is a Buy 1-Free 1 for Earth Lovers shower line. I had no idea what Earth Lovers were all about but it sounded pretty hippie and that tickles the inner-tree hugger in me to step in to the store. What I found was that TBS had ventured into the organic, sulphate free, paraben free beauty line in the form of intriguing mixtures of fruits and herbs (like Watermelon & Eucalyptus, Pear & Lemongrass and Cucumber & Mint) as shower gels. And hey! you get 2 for the price of 1. That’s like Mother Nature celebrating the very fact that you can save the world and smell good while at it too!
After much indecision, and repetitive sniffing of everything they had, I finally settled on Pear & Lemongrass and Cucumber & Mint and they both smell divine. The kind that makes you look forward to shower time, just so you could feel good about smelling good immediately after. I am happy to report that TBS is doing Mother Nature some good with its new biodegradable, SLS and paraben free line. And this means good news to all those people with sensitive skin, as well as those who are always worrying about the future of our waterways.
This is not to say the entire TBS has gone through a revamp where they had a field day throwing out every product they carry that contains these nasty chemicals. Most of their line still do contain the original ingredients as they were formulated with 10-15 years back. It is nevertheless hopeful to see that TBS is joining in the healthy, organic and earth-friendly movement too.